Social Media Return on Investment Calculator

Campaign Data

Campaign Name

Platforms Used

Facebook

Instagram

Twitter

TikTok

YouTube

Investment

Advertising Budget

Content Creation

Tools and Software

Other Costs

Benefits

Direct Sales

Leads Value

Traffic Value

Other Benefits

Results

Summary

Details

Comparison

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Total Investment

$0.00

Total Benefits

$0.00

Net Profit

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Profit/Investment Ratio

Detailed Breakdown

Analyze how each component contributes to your campaign's total ROI.

Concept	Value	Percentage

Benchmarking

Compare your ROI with industry averages to evaluate performance.

Platform	Your ROI	Industry Average	Difference

How to interpret your ROI?

Positive ROI (>0%): Your campaign is generating more benefits than costs. Consider increasing investment.

Negative ROI (<0%): Your campaign isn't generating enough benefits. Review your strategy.

Industry benchmark: Average social media ROI varies between 15-25% depending on sector.

Platform Analysis

Discover which social networks generate the best return to optimize your budget.

Scenario Simulator

Test different investment and benefit combinations to plan your strategy.

Historical Comparison

Compare performance across different campaigns to identify trends.

SocialROI Pro

Campaign Data

Investment

Benefits

Results

Detailed Breakdown

Benchmarking

How to interpret your ROI?

Platform Analysis

Scenario Simulator

Historical Comparison

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SocialROI Pro

Campaign Data

Investment

Benefits

Results

Detailed Breakdown

Benchmarking

How to interpret your ROI?

Platform Analysis

Scenario Simulator

Historical Comparison

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